How We Helped a Golf Club Navigate Energy Market Volatility

Overview

A local golf club approached us at a critical time. Their existing gas and electricity contracts were due for renewal during the height of the energy crisis—an exceptionally volatile period marked by record-high prices and market uncertainty. With operational costs rising sharply, the club was concerned about managing these increases while maintaining its financial sustainability.

What made the situation more complex was the overwhelming and often conflicting guidance received from various energy brokers and suppliers. The club needed clear, unbiased, and strategic advice to make an informed decision.

Our Approach

Our engagement began with a comprehensive consultation, where we worked to fully understand the club’s concerns and constraints. Given the circumstances, we presented three viable contract options:

  • a short 4-month bridging contract,
  • a 12-month short-term contract,
  • a 24-month long-term contract.
 

While the bridging contract offered flexibility during a volatile season, it came with the risk of re-entering the market too soon—potentially during another price surge. On the other hand, a long-term contract would have provided price stability but could lock the golf club into unfavourable rates if the market corrected. After a careful risk-benefit analysis, both our team and the club agreed that a 12-month contract offered the best balance between cost control, risk mitigation, and flexibility.

This option also allowed the golf club to benefit from the government’s Energy Bill Relief Scheme (ERBS), which subsidised part of their energy costs during the early stages of the contract. Moreover, because a significant portion of the contract would run through the summer months—when energy usage was lower—the club was better positioned to absorb the impact of rising tariffs.

Delivering Results

As the new contract progressed, we stayed in close communication with the club, providing regular market updates and ongoing analysis. This allowed us to pinpoint a strategic moment for their next renewal. By acting during a more favourable period in the market, we were able to secure a new contract that delivered savings of between 55% and 58% across all four of the club’s utility meters.

This renewal not only brought significant cost reductions but also addressed the club’s request for improved customer service, allowing them to switch to a supplier that offered both online and telephone support—enhancing their overall experience.

Encouraged by these results, the club returned to us for their most recent renewal. With greater market stability and favourable long-term pricing emerging, we recommended—and successfully negotiated—a longer-term contract. This provided a further 10% to 15% reduction in energy costs, while also ensuring long-term budget certainty.

By focusing on transparency, timing, and tailored advice, we were able to guide the club through one of the most challenging energy markets in recent memory. Our consultant-led, step-by-step approach ensured that every recommendation was made with the golf club’s best interests in mind—balancing short-term relief with long-term sustainability.

This collaboration has resulted in measurable savings, improved supplier service, and a robust energy strategy that supports the club’s financial future.

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